Project Marketing

• Determine and update pricing based upon competitive analysis.
  
  
• Research and develop a list of local market conditions that affect the value and price.
  
  
• Determine target market and develop community image to carry through all marketing efforts.
  
  
• Develop a community brochure, direct mail campaigns and other marketing materials.
  
  
• Develop advertising campaign to include newspapers, on-site signage program and off-site directionals and billboards.
  
  
• Maintain a system for placement of public relations articles in targeted publications.
  
  
• Maintain project website and internet links to ensure visibility when web searches are done.
  
  
• Prepare and maintain a regular follow-up process for the agents through Thank You cards and letters to ensure that all prospects are contacted on a regular basis.